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03 February, 2021

Bumrah's Cricket Rise With New RISE Worldwide Limited


In Australia, much has been written about Will Pucovski and his penchant for big scores.

The 22 year old, whose roots are from Czechoslovakia (his father migrated to Australia from Serbia), is a celebrity since his 62 on debut against India in the third Test match at the SCG on January 7, 2021.

Team India's net bowler and aspiring senior team prospect, Kartik Tyagi continues to be apologetic after his delivery hit Pucovski's helmet during a tour match early December 2020. Tyagi's worry is genuine considering all pace bowlers are aware of Phil Hughes' fate.

Pucovski recovered successfully from his concussion to hit that 62. A few days ago, he told The Grade Cricketer that facing India's ace pace star Japsrit Bumrah first ball on debut reminded him of playing a PlayStation game during his school days.

"I actually genuinely felt like I was playing a PlayStation game, it was like International Cricket 2011 or something on PlayStation. They had this view, so I still remember faking illness to get a day off school when the game came out," The Grade Cricketer quoted Pucovski saying.

These words coming from a now popular Australian cricketer and his video interview that's gone viral is a boon for Bumrah.

Raised by a single, working mom, Bumrah is already a household name in India and a darling of cricket fans worldwide, including Australia from where videos have emerged of kids imitating this Gujarat-born Mumbai Indians hero.

Pucovski's statements are a treat for RISE Worldwide Limited, formerly known as IMG Reliance Limited, who handle Bumrah's professional endorsement and related deals. 

Digital transformation has escalated due to the pandemic, lockdown, social distancing and self isolation caused by the deadly Covid-19.

As a result, an increasing number of the world's population has gone digital.

Long before this transformation could hit us, Bollywood stars have been vying to create their digital, animated persona with an aim to gain a lucrative foothold in the animation world that's hungry for genuine stars. 

In such a scenario, an animated feature or character of Bumrah is likely to make huge waves in the market.

It's a readily scalable proposition also for the fact that off the field Bumrah has an extremely likeable mannerism and personality.

You may be wondering in amazement as to how did he agree to do that Dream 11 advertisement where a young girl pushes him out of the game midway after the batsman complains that Bumrah bowled a faster delivery (something not allowed in bylane or gully cricket).

The advertisement shows Bumrah pleading with the girl (apparently the captain or the boss) that he still has deliveries left to be bowled but is shoved out. 

This requires courage and humbleness, never mind the money that comes from appearing in the advertisement that pokes fun at you.

The Ad could have been possible with coaxing from Bumrah's previous skipper and role model Mahendra Singh Dhoni, who has been a genius at wicket-keeping, batting, captaining. Entrepreneurship? Time will tell!

Back to Bumrah. He has unintentionally usurped the "Boom Boom" sobriquet from Pakistan's Shahid Afridi, who obviously did not have a copyright over the moniker or nickname.

At 27, there's a lot riding on Bumrah's shoulders, from hopes of Team India and their fans to his personal life. As an ardent cricket and Bumrah fan, you'd want to see your favorite pace bowler emulate the record set by India's best-known pace bowler, the legendary Kapil Dev.

IMG Reliance Ltd To RISE Worldwide Ltd

Bumrah, along with Rohit Sharma, Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, and Krunal Pandya are now in good hands in reference to their professional endorsement related deals. 

All these players have been snapped up by RISE Worldwide and will be managed under the company’s Athlete Talent Management division.

A statement on the RISE Worldwide website says: "The Sports Sponsorship & Consultancy division represents brands like Dream11, boAt, BKT Tires [etc] in India and globally. The company was selected to exclusively market the global virtual inventory of the recently concluded Indian Cricket Team’s tour of Australia."

RISE Worldwide's global aspiration also include "a fully equipped state of the art Broadcast Production setup and engaging in sports production contracts across the world."

Staying true to its parent Reliance's name, RISE Worldwide says their portfolio includes: "Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as : Hero Indian Super League, country’s premier football league; Lakme Fashion Week, India’s premier Fashion platform; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion; SU.RE Sustainable Resolution etc. 


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