EARTH-FRIENDLY, PLANET-KIND Do you sit healthier? Not bodily healthier. Or posture healthier. Furniture healthier? Have you looked at and sat in a chair that doesn't cost our Earth? If you feel discomfort at the thought that you are right now sitting in a non-eco-friendly chair, you are not alone. noho, a company b orn in Aotearoa New Zealand, felt this discomfort. So they set out researching, creating earth-friendly, planet-kind furniture, especially chairs that have your back! noho, in New Zealand's indigenous Māori means to sit, stay, dwell, live. The company says "It embodies a fundamental belief in kinship and connection between humans and the natural world (kaitiakitanga)." Purpose Primary, Profit Secondary Their research led them to partner with eco-innovators Aquafil, whose ECONYL regeneration process turns recovered fishing nets and end-of-use carpets into regenerated nylon. noho then uses this material to create life-enriching furniture, thereby, repurposi
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